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In this webinar, we share the importance of marketing your online career center and explain how integrating with your AMS plays a key role in creating a digital marketing strategy!
On May 28th, Protech Associates hosted their monthly webinar with special guest, Dawn DiLorenzo, Director of Marketing at Web Scribble. As one of our AMS partners, it was a great opportunity to explore how associations can use career centers to drive both member engagement and non-dues revenue.
Dawn emphasized that modern career centers go far beyond simple job listings. A well-marketed career center becomes a central hub for professional development — offering resume tools, mentoring connections, interview coaching, and career path guidance. When members see their association as a career partner, not just a networking group, renewal rates increase significantly.
One of the biggest mistakes associations make is launching a career center and expecting members to find it on their own. Dawn shared a framework for creating a marketing strategy that drives consistent traffic to your career center. Key tactics include email campaigns timed around renewal periods, homepage prominence, and integrating career center links into event communications.
Integrating your career center with your Association Management System (AMS) allows you to personalize the member experience. When your AMS and career platform share data, you can surface relevant job opportunities, recommend career path content, and track which career services drive the most engagement — all automatically.
Dawn outlined four metrics every association should track for their career center:
For associations just getting started, Dawn recommended launching with three core features: job listings, a resume database, and one additional career resource (such as mentoring or interview coaching). Once you prove value and build traffic, you can expand into career fairs, salary tools, and employer branding packages.
If you missed the live session, you can watch the full replay here. It's packed with practical examples and a Q&A section where Dawn answers common questions about career center ROI and implementation timelines.
Ready to explore what a career center can do for your association? Learn how career centers fuel association success, or request a demo to see Web Scribble's platform in action.
