Meet Career Guides: Empower Your Members with Career Insights

Career development isn't just about finding a job. It's about understanding the journey, pinpointing the skills needed, and exploring new opportunities. That’s why we’re excited to announce Career Guides – a comprehensive resource designed to help your members navigate their career journey with clarity and confidence.

Career Guides give your members a complete view of their career landscape. Here’s what they offer:

• Overview: Each job title comes with a detailed overview that outlines key responsibilities and expectations. This helps members understand what each role entails and whether it aligns with their career aspirations.
• Skills: Highlighting the essential skills for each job helps members identify areas for growth. Whether just starting out or looking to advance, they’ll know exactly what’s needed to succeed- and how your association can help them get there.
• Salaries: Real salary data from millions of job postings give members a clear picture of what to expect. Accurate salary ranges help them plan their careers effectively and set realistic expectations.
• Interview Questions: Common interview questions tailored to each job title prepare members for the next step. These questions help members practice and build confidence for their interviews.
• Job Descriptions: Detailed job descriptions outline the key responsibilities, expectations, and daily tasks for each role. This clarity helps members decide if a job aligns with their career goals and understand what it entails.
• Search Engine Optimized, By Design: Designed to attract new members through organic search. Potential members searching for career information in your field will find these resources, driving membership growth.

How Does This Help Your Association?

• Increase Member Engagement: Career Guides keep members engaged with valuable tools that help them advance their careers. This increased engagement can lead to higher member retention and satisfaction.
• Attract New Members: SEO-friendly content drives organic search traffic, attracting potential new members searching for career information. This not only increases membership but also enhances the association’s online presence.
• Provide Tangible Member Benefits: Offering comprehensive career development tools adds significant value to membership. Members will appreciate having access to detailed job descriptions, salary information, and career paths tailored to their industry.
• Stay Relevant and Current: Continuous updates to Career Guides ensure that members have access to the latest trends and information in their field. This keeps the association’s resources relevant and valuable, further enhancing member loyalty.

A Redesigned Homepage for a Better Member Experience

We’ve given the career center homepage a complete redesign, making it easier for your members to find what they need, when they need it. It’s not just a modern look—it’s built to work better. Key tools like Career Guides, Career Paths, Offer Analyzer, and Interview Coach are now front and center, instantly accessible.

This update isn’t just about aesthetics. It’s about making things easier. We know members need quick access to resources at every stage of their career, so we made sure everything is simple to find and use. The goal? To boost engagement, get better results, and make your career center more valuable than ever.

With a streamlined design and our newest tools, your members will feel like they have a personal career coach, guiding them every step of the way. It’s all about giving them the resources they need, exactly when they need them.

Getting Started

Career Guides and the new homepage start rolling out on August 21, 2024, and will reach all clients over the next few weeks. We’re excited about this new feature and want to make sure it’s a smooth addition for you.

To help you get the word out to your members, you’ll find marketing materials and support in the Marketing Portal. If you have questions, need more help, or want to opt out, reach out to your Customer Success Manager.