National Association of Social Workers

Case Study
In the first year of partnership, non-dues revenue increased by more than 70%
NASW’s Career Fair had the best turnout that they have ever had: 1,114 attendees and 84 exhibitors
Overall job seeker engagement grew by over 4X during the first year of partnership

Challenge

NASW faced a variety of obstacles with their previous job board provider. There was a lack of strategic partnership that was committed to increasing non-dues revenue. Overall, due to a lack of communication, NASW didn’t feel like a priority to their vendor. Beyond that, NASW felt their job board had grown stale and the technology being used wasn’t cutting edge and providing value to their members. Finally, a lack of strategy and collaboration led to a continuous decline in non-dues revenue.

Solution

NASW partnered with Web Scribble and forged a solid relationship. Planning sessions were held to collaborate and strategize innovative ways to drive consistent non-dues revenue. Custom solutions were crafted to upgrade and improve technology to provide user-friendly experiences for both job seekers and employers. Finally, new revenue-generating products and services were implemented to further increase non-dues revenue!

Result

In the first year, NASW saw that overall job seeker engagement grew by over 4X. Non-dues revenue had increased by more than 120% in the first year of the partnership and within a few months, NASW had already surpassed their revenue goal for the year!
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“Our members appreciate that they can call and talk to a real person if they have questions or need assistance with their posts. The job alert emails are useful and help job seekers stay on top of open positions in the market.”
Melanie Dolechek
Executive Director - Society For Scholarly Publishing
“I find the work that Web Scribble does on the platform to be highly beneficial, it's very well managed, and our sales revenues are excellent."
Sheila T. Costa
MA, PMP - Alliance For Academic Internal Medicine
“Working with Web Scribble has been a great experience and has made my job easier! Our members now have access to an easy-to-use job board and we’re continually growing our number of employers and job seekers.”
Nicole Goodman
Senior Marketing and Sales Manager
“Web Scribble personnel proved to be very professional throughout the transition process and made the whole process seamless and hassle-free. The continuous communications and guidance from Web Scribble was very helpful and educational. The career center platform was found to be user- friendly with a great variety of useful reports furthering the goal of our Society to provide this valuable benefit of jobs search and postings to our members.”
Olga Loukina
CPA, Director of Finance and HR
“It was effortless to work with a dedicated Web Scribble team. They made everyone’s jobs easier by assisting with the integration of our technology platforms since we don’t have in-house technical experience.”
Jennifer Nelson
Marketing & Sales

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